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By David Held

Cutting-edge information media is jam-packed with references to 'globalization' - a buzz note that's quick changing into ubiquitous. yet what precisely is globalization? What are its major riding forces? Does it really include all aspects of our lives, from economics to cultural advancements? A Globalizing international? examines those and other key questions in a hugely obtainable model, delivering a transparent and clever advisor to the large rules and debates of our time. In doing so, it doesn't take one specific stance for or opposed to globalizaton; fairly, it examines the arguments and facts approximately its nature, shape and impression. After introducing the most theoretical positions of these who've studied the topic, key chapters examine the altering type of smooth verbal exchange and cultural industries, alternate styles and monetary flows of the realm economic system, and even if the 'new political international order' is qualitatively diversified from the outdated country procedure. this is often crucial examining for all scholars of politics, economics and diplomacy.

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As well as flows, we shall examine some qualitative evidence about the significance and diversity of the local consumption of global culture; this informs us about the impact of the global flows which are taking place. In doing this we shall be focusing on consumers—not as passive recipients of structured inequalities, but as creative agents who actively make meanings as they consume cultural products. 1 The global flows of culture We can be quite clear that, in recent decades, there has been a phenomenal growth in the global circulation—in terms of both distance and volume—of cultural goods.

1998) Global Nation? Australia and the Politics of Globalisation, Cambridge, Cambridge University Press. Wiseman takes a fairly sceptical approach to globalization, but argues that it represents a significant change in the way the world is organized. Because he comes at the debate through the case of Australia, the book challenges the way in which Europeans tend to think about the process. In terms of the model introduced in the chapter, he could be described as a transformationalist. The globalization of culture?

10 (opposite) is recognizable as a world map on which we can see the familiar shapes of some countries and some A globalizing world? 10 World map showing GDP in a range of countries (1997) Source: Financial Times, 27 November 1999; from data provided by CIA Directorate of Intelligence; based on 1997 GDP, in purchasing-power parity terms. Not all countries are shown and many are not represented continents. But it also presents a view of the world that indicates that the divisions that still exist between passengers on ‘Spaceship Earth’.

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